If you’re ever in and or around the NYC area make sure to stop by and check out the Skate All Cities display at the WeSC Concept Store near SoHo! Thanks to my boy Gabriel for hooking this up and Gramma at WeSC for giving us the opportunity to do this. Keep it movin…
WeSC NYC
282 Lafayette Street
New York, NY 10012
Phone: (212) 925-WeSC (9372)
Hours: Wed to Sat from 11am-8pm
Directions
We Are the Superlative Conspiracy
WeSC (We are the Superlative Conspiracy) is a Swedish clothing brand, focusing mainly on skateboarding/street style clothing. Founded in Örebro 1999, it has quickly become one of Sweden’s most popular brands, within Sweden as well as internationally. WeSC has their own stores in among other places Tokyo, Beverly Hills, München, Berlin, Paris and New York, as well as being sold in a large number of other cities.
The brand first became famous through sponsoring many Swedish underground artists and musicians with connections to the skating world with clothes, and little to no other marketing. Among the first to sport WeSC clothes were Swedish hip hop acts Looptroop and Timbuktu. This helped WESC to gain an underground, “alternative” image which turned out to be very popular with many young Swedish consumers, critical of other companies and their perceived “greediness”. WeSC is still sponsoring many famous personalities with clothing, which they refer to as “activists” or “weactivists”, among them Jason Lee, Peter Stormare, Fabri Fibra, Jerry Hsu, Millencolin and Mikael Persbrandt.
WESC is working hard on increasing their sales in the USA, as they reportedly feel the market in Sweden is already saturated, and in order to keep their underground image, they wouldn’t want to be bigger there than they already are.
via Wikipedia
